Join us for lunch as we live stream 'Understand and Leverage Future Trends for your Business,' a Local Enterprise Week Spotlight Event presented by LEO Dún Laoghaire-Rathdown

Companies are having to adapt to change at an unprecedented rate. With a constantly evolving myriad of Tech innovations, Consumer behaviours, societal changes etc causing opportunities and challenges across all sectors. Navigating this ever changing landscape and leveraging these changes is a modern business challenge which this event can support you with.

This event brings two international thought leaders together to help contextualise this modern landscape and introduces a toolset to identify opportunities in this dynamic environment.

This event is suitable for people at all stages of business.

Nancy Rademaker is a renowned technology expert and futurist who has spent her career at the forefront of digital transformation. Nancy has a passion for exploring the intersection of technology, human behaviour, and business strategy. Nancy has also become a trusted advisor to organizations worldwide seeking to navigate the ever-evolving landscape of technology.

Nancy has worked with some of the world’s leading technology companies, guiding them through digital transformations and helping them harness the power of emerging technologies. Her innovative thinking and ability to anticipate technological trends have set her apart as a true industry luminary.

Nancy is widely recognized for her ability to demystify complex technological concepts and make them accessible to both technical and non-technical audiences. She has a reputation as an engaging and insightful speaker at conferences and events around the globe.

Nancy’s expertise spans a wide range of technology domains, including artificial intelligence, blockchain, Internet of Things (IoT), cybersecurity, and data analytics. She specializes in helping organizations leverage these technologies to enhance their operations, improve customer experiences, and drive innovation.

Ady Floyd is the VP of Client Success at TrendHunter, working with over 40 brands every day to curate and customize research. Her passion lies in working with clients to identify objectives, upcoming opportunities, and customize trend content for their needs. She specialises in the topics of retail/omnichannel and entertainment.

Ady will introduce Trendhunter’s Megatrends Matrix which provides a framework for engaging with future and present trends. Ady will bring this to life, providing examples of how companies have leveraged it to create a market for their product and services.

The 18 Megatrends are a collection of 18 macro-trends that represent the consumer behaviours and lifestyle trends people care about. These macro trends are long term, evergreen, and can be used to predict 5 - 10 years out.

Ady will also introduce the 6 Patterns of Opportunity which represent the ways leading brands are innovating relative to what's going on in the mainstream. The 6 patterns of opportunity to help ideate opportunities in real-time and any breakthrough innovation will follow at least one of these.