LinkedIn for Business

As social media has indeed become an essential foundation and root for success for a wide range of SMEs and organisations worldwide, it has also become an intricate part of life. Recent studies have shown that the average income on LinkedIn is considerably higher than Facebook itself which is widely considered as the king of social media.

This workshop is aimed at micro businesses that wish to generate sales for their business using LinkedIn platform and to increase their reputation online to ensure you are visible when people are looking for you. The more you invest in creating and developing your profile, the better the results will be. 

Workshop content:

• Using LinkedIn as a marketing tool – who is using it?
• Account levels and the range of tools available
• Defining a strategy – setting goals for achievement
• Profiling your company to complement the marketing of your business
• Creating a business page on LinkedIn
• Using groups on LinkedIn to advance your business goals and increase sales leads

On completion of this workshop participants will have the following:

• Practical Understanding of Social Media and on-line branding in a small business context.
• Understand the channels that exist online to market their business cost effectively
• How to complement the development of brand via online activities
• Understand Social Media as it relates to business using LinkedIn