3 Senses - Transitioning from Poster Making to Digital Content

Venue:
The Shaw Room, Carlow County Library, Carlow Town
 
Date:
10/09/2024
 
Note:
10th September 2024
 
Time:
9.30am - 4.00pm
 
Category:
Workshop
 

The objective of this program is to provide participants with the skills and knowledge necessary to transition from traditional poster making to creating effective digital content.

This event is no longer available
 

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The objective of this program is to provide participants with the skills and knowledge necessary to transition from traditional poster making to creating effective digital content.

Agenda:

Session 1: Introduction to Digital Content Creation

  • Overview of digital content creation and its importance in modern communication.
  • Understanding the benefits and challenges of transitioning from poster making to digital content.
  • Introduction to digital tools and software for content creation.

Session 2: Understanding Digital Design Principles

  • Basics of design principles: layout, typography, color theory, and visual hierarchy.
  • Applying design principles to digital content creation.
  • Examples and case studies of effective digital designs.

Session 3: Introduction to Graphic Design Software

  • Overview of popular graphic design software: Adobe Photoshop, Illustrator, Canva, etc.
  • Hands-on demonstration of basic features and tools in graphic design software.
  • Practical exercises to familiarize participants with digital design tools.

Session 4: Creating Engaging Visual Content

  • Techniques for creating eye-catching graphics and visuals for digital content.
  • Best practices for incorporating images, icons, and illustrations into digital designs.
  • Tips for designing visually appealing infographics and social media graphics.

Session 5: Writing for Digital Content

  • Basics of writing for digital platforms: web content, social media posts, blogs, etc.
  • Techniques for crafting concise and compelling copy for digital content.
  • Strategies for optimizing digital content for readability and engagement.

Session 6: Interactive and Multimedia Content

  • Introduction to interactive and multimedia content: videos, animations, interactive infographics, etc.
  • Tools and techniques for creating interactive and multimedia content.
  • Examples of effective interactive content and its impact on audience engagement.

Session 7: Content Distribution and Promotion

  • Overview of content distribution channels: social media, email marketing, websites, etc.
  • Strategies for promoting digital content and maximizing reach.
  • Tips for optimizing content for different distribution channels.

Session 8: Measurement and Analytics

  • Importance of measuring the effectiveness of digital content.
  • Key metrics to track and analyse: engagement, traffic, conversions, etc.
  • Tools and techniques for monitoring and evaluating digital content performance.

3 Senses embodies a sophisticated approach to enhancing business literacy and professional development. Our comprehensive program is strategically designed to elevate business acumen through a combination of targeted training, support interventions, and curated networking activities. We firmly believe in the power of a positive first impression and recognize that business literacy plays a pivotal role in shaping this initial encounter.

At the end of each session an e-mail of notes will be provided and evaluation sheet. Each participant will be invited to a business networking event which will be held in November 2024.