Venue:
Enterprise House, O'Brien Road, Carlow
The objective of this program is to equip participants with the skills and knowledge necessary to communicate persuasively and effectively in sales situations.
This event is no longer available
The objective of this program is to equip participants with the skills and knowledge necessary to communicate persuasively and effectively in sales situations.
Agenda:
Session 1: Introduction to Sales Communication
- Importance of effective communication in sales.
- Overview of the sales communication process: building rapport, identifying needs, presenting solutions, and closing deals.
- Understanding the role of language, tone, and body language in sales communication.
Session 2: Understanding Your Audience
- Importance of audience analysis in sales communication.
- Techniques for identifying customer demographics, preferences, and pain points.
- Creating buyer personas to guide sales communication strategies.
Session 3: Building Rapport and Trust
- Strategies for building rapport with customers.
- Techniques for active listening and empathetic communication.
- Building trust through authenticity and credibility.
Session 4: Crafting Compelling Sales Messages
- Principles of persuasive communication in sales.
- Techniques for crafting persuasive sales messages.
- Using storytelling, social proof, and benefits-oriented language to engage customers.
Session 5: Handling Objections and Overcoming Resistance
- Understanding common objections in sales and how to address them.
- Techniques for overcoming customer resistance and objections.
- Strategies for turning objections into opportunities.
Session 6: Closing the Sale
- Techniques for effective closing in sales.
- Recognizing buying signals and knowing when to ask for the sale.
- Strategies for handling objections during the closing process.
Session 7: Follow-Up and Relationship Building
- Importance of follow-up in the sales process.
- Techniques for nurturing leads and building long-term customer relationships.
- Strategies for maintaining communication and providing value after the sale.
Session 8: Role-Playing and Practice
- Role-playing exercises to practice sales communication techniques.
- Feedback and coaching from the trainer and peers.
- Opportunities for participants to apply skills learned throughout the day.
3 Senses embodies a sophisticated approach to enhancing business literacy and professional development. Our comprehensive program is strategically designed to elevate business acumen through a combination of targeted training, support interventions, and curated networking activities. We firmly believe in the power of a positive first impression and recognize that business literacy plays a pivotal role in shaping this initial encounter.
At the end of each session an e-mail of notes will be provided and evaluation sheet. Each participant will be invited to a business networking event which will be held in November 2024.
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