LinkedIn Mastery Networking and professional strategies. 

This course aims to provide participants with the skills, tools, and strategies to leverage LinkedIn for professional networking and career growth.

It will cover building a high-impact profile, expanding a valuable network, and engaging effectively.

Participants are required to bring a laptop with them for this course. 

Course Outcomes

At the end of the workshop, participants will:

• Have a well-optimised LinkedIn profile that supports their networking and professional goals.
• Understand how to strategically connect with key people in their industry.
• Learn effective engagement techniques to build credibility and authority.
• Know how to leverage LinkedIn features for professional growth and lead generation.
• Be able to create and manage a company page.

Course Content

1.  LinkedIn as a Professional Networking Tool
   • Understanding LinkedIn’s role in career growth and industry networking
   • Who is using LinkedIn and how it can benefit professionals and businesses
   • Key LinkedIn statistics and trends
2. Profile Optimisation for Visibility and Credibility
   • Writing an impactful headline and summary that attracts opportunities
   • Using the Featured section to showcase expertise and achievements
   • LinkedIn SEO: Optimising your profile for discoverability in searches
   • Improving personal branding through a professional profile
   • Using profile analytics to understand your reach and engagement.
3. Strategic Networking on LinkedIn
   • Defining your networking goals: Quality vs. quantity of connections
   • Connecting vs. following: When and how to use them
   • Best practices for sending personalised connection requests
   • Leveraging alumni networks, industry groups, and mutual connections
   • Advanced search strategies to find and connect with key professionals

1. Engaging and Building Your Profile
   • Understanding LinkedIn’s algorithm and content strategy
   • Posting best practices: What to share and when
   • Engaging with posts: Commenting, sharing, and messaging for visibility
   • Using LinkedIn Polls, Articles, and Newsletters for authority-building
   • Creating engaging and high-value content (text, images, video, carousels, polls)
   • LinkedIn Events & Utilising LinkedIn Live and Audio Events to grow your influence.
2. Creating and Managing LinkedIn Company Pages
   • Why company pages matter for businesses and professionals
   • How to set up a company page effectively
   • Best practices for branding, logo, and cover images
   • How to post and engage as a company
   • Building followers and encouraging employee advocacy
   • Measuring success using LinkedIn Page Analytics
3. Case Studies and Practical Exercises
   • Real-world examples of professionals leveraging LinkedIn for career and business growth
   • Hands-on exercises to improve participant profiles and networking strategies

Prerequisite: Participants should have gone through the basics of setting up a LinkedIn account and verified their account (this will be in the form of an email). The session will be very interactive with lots of practical exercises. Participants should have access to their LinkedIn account for the day. Ideally on a laptop via their browser – LinkedIn.com

Trainer

Sandra Hennessy, Be Dynamic, is a highly experienced digital marketing trainer, mentor, and consultant, helping businesses across Ireland navigate the online world since 2002. She holds an NUI Certificate in Training and Continuing Education and is passionate about making digital marketing accessible and effective for businesses of all sizes. In 2010, Sandra founded Be Dynamic, and the business has grown steadily ever since. She works with a broad range of clients, including LEOs, Skillnets, Fáilte Ireland and many private businesses—ranging from microbusinesses and start-ups to well-established SMEs. With hands-on experience across multiple industries, Sandra understands the challenges businesses face in the ever-changing digital landscape. She delivers training on website best practices, online advertising, email marketing, social media, SEO, AI for Marketing and mobile marketing, ensuring businesses have the tools they need to succeed online. Sandra is widely recognised as a go-to expert for practical, up-to-date insights on digital marketing trends, tools, and strategies—helping businesses stay ahead of the curve and achieve real results

** In respect of all programmes hosted by Carlow County Council – Local Enterprise Office priority is given to County Carlow based participants.