ShopLocalShopCarlow Digital Campaign – Boost Your Business & Showcase Carlow in 2025

For Hospitality and Tourism Businesses

Hospitality and tourism businesses in Carlow—are you ready to elevate your online presence, attract more customers, and showcase the unique offerings of your town or village? The ShopLocalShopCarlow campaign, in partnership with Carlow Chamber, Carlow Tourism, and Network Ireland, is designed to support local businesses by providing high-quality digital content, strategic syndication, and increased visibility across a variety of platforms—all at no cost to you.

Why Join?

• Professional Digital Content: Stand out online with tailored, high-quality visuals, engaging videos, and compelling storytelling that showcase the unique character of your business. Whether it's your signature dish, accommodation, attraction, or the atmosphere of your premises, we’ll help you highlight what makes your business special.
• Strategic Content Syndication: Extend your reach and amplify your presence by having your business featured across multiple, high-traffic online platforms. This boosts your brand awareness, increases footfall, and helps attract new customers.
• Business Growth & Visibility: Strengthen your online reputation, engage with your audience across various social platforms, and ultimately drive both in-person and digital engagement.
• Showcasing Carlow’s Towns & Villages: Highlight the vibrant dining, hospitality, and tourism experiences available across Carlow County. The campaign will encourage both locals and visitors to explore the unique offerings in every town and village, supporting businesses across the region.
• Collaboration & Support: Gain access to expert marketing insights, networking opportunities, and valuable business resources provided by our partner organizations, ensuring you make the most of the campaign and build lasting connections in the community.

Who Can Participate?

This free programme is open to businesses within the Carlow County Council Administrative Area, including:

• Restaurants, cafés, pubs, and hotels
• Service providers in the hospitality, tourism, and leisure sectors
• Visitor attractions and experience providers
• Activity and adventure tourism operators

How It Works

1. On-Site Content Development Once you’ve registered, our Content Plan team will visit your premises to create high-quality, customized digital content tailored for your business. Our team will be on-site for photo and video shoots on the following dates:
   • April 7th, 2025
   • April 9th, 2025
   • April 14th, 2025

Exact time and date will be confirmed once your booking is made.

2.Professional Photoshoot Opportunity Participating businesses will also be invited to attend professional photoshoots during April 2025 where they can bring along promotional materials or props to get professional images for social media.

3.Campaign Briefing To ensure all participants make the most of their involvement, we will host an online briefing session. During this session, we’ll guide participants through the content strategy and how to get the most out of the campaign. The content strategy includes:

• Daily Social Media Promotions: Leveraging the hashtag #ShopLocalShopCarlow, daily posts will feature themes such as local highlights, events, seasonal promotions, and more.
• Regular Online Competitions: Engaging audiences through exciting competitions that link to participating hospitality businesses and tourism providers, increasing visibility and encouraging customer interaction.
• Content Syndication: Your business will be featured across our partners' channels, including Carlow Chamber, Carlow Tourism, and other project partners, ensuring maximum reach and impact for your brand.

4. Gift Voucher Opportunity For businesses looking for greater exposure, we offer the option to create special offers or promotions during the campaign period. This can help attract more customers and incentivize them to visit your hospitality venue or tourism attraction. Advice on this will be circulated after the content creation dates have passed.

Ready to Boost Your Business?

Joining the ShopLocalShopCarlow Digital Campaign is a fantastic way to enhance your business’s digital footprint and connect with customers in meaningful ways. Don’t miss out on this amazing opportunity to showcase your business and be part of a county-wide effort to highlight what makes Carlow’s towns and villages unique.