Course Details: 

Date: Thursday 19th September

Time: 10am to 1pm

Venue: Online via Zoom

Course Description: 

In Ireland, when a person is searching for a product or service they want, but don’t necessarily know who provides it, they instinctively go to Google search.

This half-day training course will arm you with the skills to design and implement smart advertisements on Google, the world’s leading search engine

Course Content:

• How advertising on Google works.
• People’s search habits – where they look for stuff.
• How to create and run adverts that will appear when people search on Google for your product or service, including selecting your audience, copy, links, budget and schedule.
• Understanding how Google allows you to vary your headline and description (text).
• How to read and understand your advertising results.

What you will need: 

A laptop or PC, as neither a mobile phone nor tablet has sufficient features for this training.

About the Trainer: 

This course will be delivered by Barry Murphy, Murphy Marketing on behalf of Local Enterprise Office Cavan.