DIY branding – Big brands for ambitious business

Aims:
1. To educate participants on the importance of branding and its impact on business success.
2. To provide participants with practical knowledge and tools to develop a compelling brand identity for their small business.
3. To empower participants to effectively communicate their brand message and values to their target audience.

Summary of Workshop Outline:

• Introduction to Branding
• Importance of Branding for Small Businesses
• Key Elements of Brand Identity: Mission, Vision, Values
• Defining Your Brand Identity
• Identifying Your Unique Selling Proposition (USP)
• Creating a Brand Persona and Voice
• Crafting Your Brand Story
• Branding Strategies and Messaging
• Visual Branding: Logo, Colors, Typography
• Brand Messaging and Communication Strategies
• Consistency Across Marketing Channels
• Building Brand Loyalty and Engagement
• Customer Experience and Brand Perception
• Action Planning: Implementing Branding Strategies for Your Small Business

Workshop outcome:
This two-hour branding workshop for small businesses aims to equip participants with the knowledge and skills needed to create a strong and compelling brand identity that resonates with their target audience. Through interactive discussions, hands-on activities, and practical insights, participants will learn how to develop a brand that reflects their values, engages customers, and drives business success.

Participant Profile:
Small business owners, entrepreneurs, marketing professionals, and individuals interested in learning about branding strategies for their businesses. Participants may have limited experience in branding but are looking to enhance their knowledge and skills in creating a strong brand identity.