The Complete Digital Marketing Programme (6 sessions)

Understanding how to market your business online is becoming vitally important for every business owner. Lots of people attend an individual course on SEO or Facebook but then struggle to see how it all fits together. This course is designed to give you a comprehensive overview of digital marketing – it explains the major strands in detail and explains how they all fit together.

This course covers two big topics – website marketing and social media marketing.

In weeks 1-2 we focus on website marketing and look at how to plan and brief a website, how to drive traffic to your site from Google (SEO) and how to turn the traffic into more web enquiries and sales.

In weeks 3-6 we focus on social media marketing including, how to make your own marketing videos, Facebook marketing/advertising, Instagram marketing and Twitter marketing.

It will explain how all the key aspects of website marketing and social media marketing fit together and how you can use digital marketing to increase your sales.

Who is this suitable for?

• Someone thinking of setting up a new business or creating a new website.

• Owners of established businesses who want to understand how to grow their online presence and sales.

• Those involved in marketing a business and who want to improve their digital marketing skills.

• This programme is not for digital marketing trainers/consultants or website designers.

   

  The course is pitched at beginner to intermediate level..

   

  Course Methodology

   

  Each workshop is a 3 hour LIVE online session which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

   

  How does it work?

   

  Click on this link to watch a video which explains how the online course works

  https://themarketingcrowd.ie/video-overview-of-the-zoom-course/

   

  This course will be delivered by Evan Mangan of The Marketing Crowd

  Dates: 8th, 15th, 22nd and 29th September, 6th and 13th October 2023