Email Marketing for your Business

Over the past 4 years, the increase in online shopping has skyrocketed and this is evident with the large volume of Trading Online Vouchers recieved by Local Enterprise Office clients. Online shopping creates another task for small business owners with email marketing. In order to succeed in online retail email marketing is paramount. The need for a strategic marketing plan is more important than ever. 

In response to this, the Local Enterprise Office Clare have created a new workshop to help business owners effectively manage your email marketing. The workshop is aimed at small & medium business owners / those with marketing responsibilities who are new to or have some understanding of email marketing.

The session will highlight the importance and impact of email marketing for SMEs, along with introducing best practice for list management, content & design, and building your subscriber list. The workshop will also introduce marketing automation, and the possibilities this offers for SMEs.

Workshop Topics:

• Email marketing: The Basics
• Best Practice: List Management
• Best Practice: Content & Design
• Create an Email Campaign
• Building your Subscriber List
• Marketing Automation
• Optimisation & Analytics