How to get more social media followers

This course is designed to give you an action plan for growing your followers on the main social networks. Use a 20-point plan as a checklist to see if you are covering off each of those points.

Who is this course suitable for?

• Business owners or marketing staff who want to improve their Social Media Marketing reach and gain new followers
• This programme is not for digital marketing trainers/consultants, website designers

What we will cover

Step 1: Get the fundamentals right

• Be clear about “why” people should follow your account
• How to create a posting plan
• How to make your accounts immediately appear “interesting” when people land on them

Step 2: How to employ tactics specific to each social network

• On some networks you can invite your personal connections to follow your business account.
• How to run a competition to grow followers
• Social Media SEO – how to ensure your accounts get found by people searching
• Social Media SEO – How to ensure your posts get found by people searching
• How to get noticed by your target audience who follow similar accounts to you
• Consider collaborating with other accounts
• Utilise formats that get your content shown to non followers
• Consider running an ad to promote your account to non followers

Step 3: Convert followers on one social network to follow you on another

• Try adding a cross promote message to the bottom of a post
• Try sending out a specific post
• Consider turning that post into an ad

Step 4: Convert your website visitors into followers

• Add links to your main social networks to your webpages
• How to pull your social media content into your website to generate followers
• How to prompt website visitors to follow you

Step 5: Convert people you contact through business

• Utilise your email to prompt people to follow you
• Utilise your email lists
• Utilise marketing and promotional material

Course Methodology:
This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd