How to use Instagram Reels for marketing

One of the best ways to market your business on Instagram is by creating Reels.  Instagram is placing more and more importance on Reels (short videos typically set to music).   When you create a Reel you get more reach and engagement.

Over the next 12 months, knowing how to make Reels will be one of the most important skills when marketing your business on Instagram and in this course, you will learn what you need to know.

What topics will we cover?

• What are Instagram Reels?
• Why businesses are seeing significantly more reach and engagement with Reels.
• Finding examples of Reels and great music
• How to find examples of Reels for your industry or by similar businesses to yours
• How to ensure you get the full music library
• How to save and use music from other Reels that you like
• Lots of examples of how Irish businesses are using Reels
• Demo 1: How to create a Reel that involves just video clips, music and text.
• Demo 2: How to create a Reel by speaking to the camera / what video making equipment you should consider / how to design a cover for your Reel in CANVA
• Demo 3: How to create a Reel by adding a voiceover (Using the inbuilt tool in Reels)
• Demo 4: How to create a Reel using Reel templates
• How to share your Reel to your Story

This course is not for beginners, digital marketing trainers/consultants or website designers.

This course will be delivered by Evan Mangan of The Marketing Crowd

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / or tablet.  Please note that the larger the screen you use the better the experience will be.  A laptop/pc/Mac/tablet to take part in the course.  You will need to be able to hear sound either through speakers or headphones but you do not need a webcam.