Search Engine Optimisation (SEO) for Beginners 

How to use the latest AI tools to improve your SEO

This new and updated course for 2025 will explain in detail how Google’s search engine works and what needs to be done on your website and outside your website in order for you to start appearing high up in search results.  It will also explain how to use the latest AI tools such as Chat GPT and Google Gemini to simplify the whole process.  (Please note that this topic is covered in the six-week Digital Marketing Programme).

This course will be delivered by Evan Mangan of The Marketing Crowd

Who is this course suitable for?

• This beginner’s course is suitable for people who do not know about SEO (how to get found high-up in Google).

• Website owners who want to drive more traffic to their site.

• Anyone considering getting a new website and wants to understand what should be on their new website.

• This programme is not for digital marketing trainers/consultants or website designers.

What will be covered:

Main description

Step 1:  Keyword research

• How to find the search terms that you want to get found for

• How to decide what pages need to be on your website

• How to use Chat GPT and Google Gemini to do most of this for you

Step 2:  Onsite optimization – to be seen as relevant

• Checklist - What to do to improve relevancy e.g.

• Ensuring there is a page for every topic you want to be found for

• Updating meta titles and descriptions

• Adding headlines and content

• Tagging your images

• How to use Chat GPT and Google Gemini to do most of this for you

Step 3:  Onsite technical optimization – To provide a good experience

• About Google’s Page Experience

Step 4: Offsite Optimisation

• How to approach getting backlinks including pitfalls to avoid 

• How to use Chat GPT and Google Gemini to help you with this

Course Methodology

This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.