Marketing Essentials for Small Business

6 Week Programme

Marketing is an important business function for any successful business, no matter how small or large. A good marketing strategy can be the key difference between a business that succeeds and a business that does not. Marketing has always been a vital element of any successful business, however with the times in which we live today marketing has become a major priority for businesses.

This 6 week programme covers the essential areas of marketing and gives the participant in insight into how marketing works and the “Dominio” effect it has on your business. Learning the latest in promotional techniques is no longer enough to achieve marketing success. A broader understanding of marketing and the dynamics between marketing online and offline and the sales process in your business, your value proposition and where your niche space is within your industry.

Suitable For:

• Businesses who would like to improve their marketing.
• For those interested in creating an integrated promotional campaign using a combined approach from web based and traditional marketing techniques.
• For individuals who are starting a business or growing;
• Existing business who would like to review their sales and marketing strategies.
• For businesses who would like to achieve greater efficiencies in their marketing and promotional efforts.

Why should you attend?:

1. Would you like to know which of your promotion and marketing activities are bringing in sales and cash for your business?
2. Wondering how to implement an efficient and effective integrated online and offline marketing campaign?
3. Getting enquiries but not converting sales ?
4. Finding it difficult to make the time for your sale and marketing strategy?

Course Objectives

• An understanding of the fundamentals of marketing and how it applies to your business.
• Creating a clear customer message
• Identified your companies unique selling advantages
• Reviewed and refined your market segments so that your promotional efforts are effective
• Competitive analysis and industry trends
• Understand the fundamentals of the marketing mix and how marketing strategy starts the “Dominio” effect within your business
• Understand the various digital marketing and online techniques and tools to manage them
• Understanding of SEO and the basics to get started
• Understand and recognise the integration of marketing and sales process
• Be aware of the various marketing sales management systems available
• Identified and understand Key Performance Indicators in your marketing and sales plans
• Have developed relevant skills to negotiate with media suppliers
• Understand how to review and analyse the effectiveness of your marketing activities and take appropriate actions

Sign up to this programme today & learn the essential skills & tools to ensure you achieve efficiencies with the time & money you spend on marketing.

Venue: Clare Education Centre, Kilrush Road, Ennis V95 F782

Dates: Mondays 14th,& 21st October, 4th, 11th, 18th & 25th November 2024

Times: 6.00pm-9.00pm