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This training will help professionals and businesses optimise their LinkedIn presence, leveraging both personal profiles and Company Pages for brand awareness, networking, and lead generation. Participants will learn how to create a compelling LinkedIn profile, set up and manage a Company Page, and use LinkedIn strategically for content marketing, engagement, and business growth.
Pre-requisite:
Participants should have gone through the basics of setting up a LinkedIn account and verified their account (this will be in the form of an email). Assistance can be provided, if necessary, via email and/or phone.
Course Outcomes:
At the end of the workshop, participants will:
- Have a fully optimised LinkedIn profile and Company Page (if relevant)
- Know how to use LinkedIn SEO to boost profile discoverability
- Understand LinkedIn’s algorithm and best engagement strategies
- Be able to create and manage a content plan for LinkedIn
- Use LinkedIn Analytics to track and improve performance
Course Content:
1. Understanding LinkedIn and Its Business Potential
- What is LinkedIn and why it matters for business growth
- The differences between Personal Profiles and Company Pages
- How LinkedIn’s algorithm works and how to increase visibility
2. Optimising Your Personal LinkedIn Profile
- Writing a compelling headline and summary and using AI to assist
- Formatting the About section for clarity & engagement
- Adding relevant skills, experience & endorsements
- How to boost profile SEO to appear in searches
3. Creating & Managing a LinkedIn Company Page
- Setting up a Company Page – Key sections to include
- Company Page SEO – Optimising for LinkedIn search and Google
- Posting and Content Strategy – What to share as a business
- Growing Your Company Page Audience – Followers vs. connections
- Using LinkedIn Analytics – Tracking engagement and reach
4. LinkedIn Engagement Strategies & Networking
- Connecting vs. Following – When to use each strategy
- LinkedIn etiquette: best practices for outreach and messaging
- How to use Hashtags, LinkedIn Groups and LinkedIn Newsletters
5. Content Marketing on LinkedIn
- Creating high-performing posts (text, images, video, and carousels)
- Using LinkedIn Articles to establish thought leadership
- Leveraging Polls and Live Events to increase engagement
6. Case Studies and Real-World Examples
- Successful LinkedIn Company Pages and Personal Profiles
- What works: Examples of posts and engagement strategies
- Actionable takeaways for your LinkedIn strategy
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