AI-Driven Market Research Techniques

AI is the greatest technological advancement since the creation of the internet and is already having a massive impact on how we do business. This workshop assists SMEs in harnessing the power of AI for market research. Attendees will explore how AI can streamline the gathering of market insights, enhance the analysis of consumer data, and drive informed decision-making. The session aims to provide a hands-on approach to utilising AI tools for comprehensive market understanding. By the end of this workshop, SMEs will have a toolkit for conducting in-depth market research using AI. They will be equipped to not only collect and analyse data but also to interpret and act on insights to better position their business in the market. 

This workshop will cover: 

• How to plan and execute your AI. Strategy. 
• The evolution of market research with the advent of AI and big data analytics. 
• Utilising AI for consumer segmentation and persona development. 
• Employing AI in forecasting. 
• Integrating AI with traditional market research methods. 
• Leveraging AI for benchmarking. 
• Best practices for data collection and analysis with AI tools. 

Learning Outcomes: 

• Get an introduction to many of the most popular and impressive AI including Chat GPT.  
• Learn how AI transforms traditional market research methodologies. 
• Learn how to use AI tools for detailed consumer profiling and segmentation. 
• Learn how to Integrate AI insights with conventional market research to validate findings. 
• Learn how to utilise AI for continuous competitive analysis and market positioning. 
• Learn how to navigate the ethical considerations in AI-driven data collection and analysis. 

How is the course delivered?

This course features group work, individual tasks, presentations, Q&A, practical exercises, peer learning and case studies. The priority is to equip participants with knowledge and skills which they can implement in their businesses.

What do I need to bring?

Course materials will be provided. Participants are asked to bring along their laptops and mobile phones to participate in the practical exercises.

The trainer company running this course is Content Plan.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie