Achieving Excellence in Sales

This workshop is designed to allow participants to gain an understanding of what it takes to

gain customers and to build a business by well-developed sales skills. It will look at the way to

do this in today’s competitive environment and will provide key tips for cost effective

measurable sales activity.

The session will lead to increased awareness of the techniques, terminology and processes

involved in developing sales strategies for small businesses.

Understand the selling process and be able to develop a sales action plan:

• The different types of consumer buying behaviour and the buying decision process
• The Selling Process – how and what am I selling
• Developing a selling approach
• Identifying potential customer – ‘Drawing up a list of suspects’ / Prospecting
• Minimising time-wasting sales activity
• Developing a Sales Plan for success
• Develop an ability to deliver a high impact elevator pitch
• Providing exceptional customer care
• Gain an insight into how to target potential customers in a timely and cost-effective
• manner
• Exploring E-Commerce Platforms to suit your product or service

Content

• Sales techniques and approaches including changes in sales techniques in a recession
• Understanding your own personal selling style and how to improve it
• Setting sales targets and developing a sales plan
• Getting ready for the sale and getting the appointment
• Asking the right questions!
• Learning to read body language in sales and overcoming objections
• Developing your listening skills to better understand customers
• Developing your Elevator Pitch
• E-Commerce Platforms
• Making the most of the sales encounter
• Closing effectively
• Analysis of cost-efficient tools to forecast and plan for future sales
• Participants will present a sales pitch to fellow participants at the end of this session

Delivery Methodology

The workshop will be delivered remotely and will be highly interactive and engaging for participants with real time demonstrations.

About your Facilitator

This workshop is being facilitated by Optimum.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie