Digital Marketing Mastery: Strategies for Success

A high energy and interactive session designed as an introduction to the digital strategy and planning.

The module will give you an overview of the different elements that make up a successful digital marketing strategy. Participants of the workshop will create their own actionable digital marketing plan during the session. It will help you to fully understand how to leverage their presence on Social Media platforms to generate connections and build relationships with customers.

Course Objectives:

• Learn what is digital & social media marketing?
• Learn about the evolution of online marketing.
• Understand the differences between traditional and digital marketing channels.
• What elements make up a digital marketing plan?
• How to set your digital marketing goals & objectives
• How to communicate your uniqueness using online and digital.
• How to pick the right digital channels, tactics and content for your business and customers.
• Learn about the targeting and audience selection that online and digital channels offer.
• How to plan your digital marketing in advance using content themes & calendar
• Learn how to create a digital marketing strategy for your business and measure ROI.

Delivery Methodology

This workshop will be held remotely online via Zoom.

A Zoom link will be sent to all registered participants the day before the workshop.

About your Facilitator

This workshop will be delivered by Optimum.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie