Essential Marketing Exploration: Proven Tools & Techniques to Test Your Market

The aim of this workshop is to assist small business owners/managers with the process of exploring and testing existing / potential markets for their products / services using different tools and techniques.

• Identifying market opportunities for new products or services
• Understanding your market needs and customer buying behaviour
• Building clear insights on new markets
  • Primary research
  • Secondary Research
  • Research Methodology
  • Research Tools
  • Developing an effective marketing strategy from your research
  • Developing your sales approach
• Tools and techniques required to test the market

Learning Outcomes:

Participating in this course, you will:

• Be able to know the process of identifying market opportunities
• Have a deep understanding of how to enter market to introduce the new products/services
• Have better knowledge and insights to develop effective sales and marketing strategies
• Have the tools and techniques required to test the market.

Course Duration: 1 Full day

Delivery Methodology

This workshop will be held remotely online via Zoom. This session will be highly engaging and relevant through interactive learning, individual approach, use of audio-visual materials. 

A Zoom link will be sent to all registered participants the day before the workshop.

About your Facilitator

This workshop is being facilitated by The Marketing Coach.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie