Online Advertising Campaigns

This half day course is for anyone that wants to learn how to use online advertising. It will  cover Google, Facebook, Instagram, LinkedIn ads and retargeting.

This workshop will cover:

• What is the Online Marketing Funnel and  how does it work?
• What are Google Ads and why use them?
• Google Ads Ranking Formula and Structure
• How to create a Google Ads Campaign
• How to create a Performance Max campaign on Google.
• How to use and select Keywords
• How to create effective Landing pages
• Google Ads Measurement and Bidding strategy
• What are Social Ads and how do they work?
• How to create a Facebook Ad Campaign
• Facebook Ads Targeting
• Facebook Ad Costs
• What is the Facebook Pixel and how do you use it?
• What are Custom Audiences and how do you use them?
• How to create Dynamic and Shopping ads.
• What are retargeting ads and why should you use them?

How is the course delivered?

This course features group work, individual tasks, presentations, Q&A, practical exercises, peer learning and case studies. The priority is to equip participants with knowledge and skills which they can implement in their businesses.

What do I need to bring?

Course materials will be provided. Participants are asked to bring along their laptops and mobile phones to participate in the practical exercises.

The trainer company running this course is Content Plan.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie