SEO & Web Analytics

This 3-hour workshop is designed for anyone who wants an introduction to Search Engine Optimisation. It will provide participants with the necessary knowledge, skills and tools to begin to optimise their website and website content to rank on Google and begin to target keywords that are relevant to their business and customers.

This workshop will cover:

• How does Google rank your website and website content
• New Google website ranking factors to embrace in 2022 (including Core Web Vitals).
• What is search engine optimization
• What is search engine marketing and Google pay per click
• How to conduct an audit of your website
• Onsite and offsite ranking factors.
• The importance of mobile, load times and user experience.
• Sitemaps – why they are such an important SEO factor.
• What is website metadata and why is it important?
• What is keyword research and why is it important?
• How to conduct keyword research
• Tools you can use for your SEO
• What are UTM codes and how do you use them?
• How to analyse the performance of your website using
• Google Console and Google Analytics

Delivery Methodology

This workshop will be held remotely online via Zoom. This session will be highly participative and relevant through interactive learning, case studies, individual approach, use of audio-visual materials. It will contain numerous examples of best practice as well as tricks and tips to help participants develop their strategy for these platforms.

A Zoom link will be sent to all registered participants the day before the workshop.

About your Facilitator

This workshop is being run by Greg Fry from Content Plan.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie

Places are limited so early booking is advised.