Traditional & Digital Marketing for Small Business

This workshop will give individuals the skills, knowledge and tools to promote their business in the most effective manner at a low cost to their business using both traditional and digital platforms.

The participants will gain valuable insights into practical marketing and promotional tools to grow a sustainable business by exploring case studies of benchmark companies with marketing excellence.

Improve your understanding of Social Media channels including, Facebook, Twitter, LinkedIn, YouTube, Instagram etc. in a small business context and SEO (Search Engine Optimisation) strategies to enhance your website rankings.

Workshop Contents:

• Introduction to Marketing Methods
• Marketing Tools
• Assessing Market Opportunities - will your product or service sell
• Creating a Value Proposition
• Identifying Target Markets & Segments 
• Cost Effective Marketing on a Shoestring
• Action Plans for Implementation
• How to use Social Media to Engage with your Customers

Delivery Methodology

This workshop will be held remotely online via Zoom. The course is extremely interactive providing participants with the opportunity to prepare and practice their skills. 

A Zoom link will be sent to all registered participants the day before the workshop.

About your Facilitator

This workshop is being run by Optimum

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie

Places are limited so early booking is advised.