21st January 2025 - Content Strategy including Email Marketing

20188_DCCo_LEO_Women_in_Business_Logotype2ÔÇó

LEO Dublin City Women in Business Network Event

Title: Content Strategy including Email Marketing for 2025 

followed by Networking

Aoife Ross

Aoife Ross from Connected Content will be speaking about all things ABC when it comes to content. As business owners, many of you are short on time, budget and, let's face it, ideas for great content. 
During this session, Aoife will show you how to: 
  • decide what technology you need to use for marketing. (Yes, sometimes a spreadsheet is as good as any CRM). 
  • create content ideas that will resonate with your market. 
  • craft content that converts.
  • maximise the return on your investment when it comes to content. 
This session will include a focus on email marketing but the lessons and processes are helpful for anyone looking to promote their business online, without appearing as "too salesy". Aoife will also focus on measuring what matters, the importance of a digital presence and why you should always remember "ABC". 

 There will be tea/coffee and sandwiches available before the talks and the evening will finish with networking over wine.

Please register now through this link.

 

SPEAKER PROFILE

After 20 years working for large tech companies, small digital agencies and home-grown Irish brands, Aoife Ross founded Connected Content in 2023 after seeing the constant lack of joined up thinking between sales and marketing. Since going it alone, Aoife has been working with clients in the UK and Ireland to streamline strategy, align messaging and technology stacks, shaping them into a cohesive business growth engine.