Overview

This program offers the tools and methodologies to validate product concepts, analyse customer needs, and gather critical market insights to inform business decisions. Through expert-led sessions and practical research techniques, participants will learn how to minimize risks, optimize their offerings, and ensure their business ideas align with market demands before launching or scaling.

Program Highlights:

• Market Research Techniques: Learn how to conduct effective primary and secondary research to understand customer needs.

• Customer Profiling: Develop a clear profile of your target audience to guide product development and marketing strategies.

• Competitor Analysis: Gain insights into competitors and market trends to identify gaps and opportunities.

• Testing Your Idea: Explore methods to validate your business idea through surveys, focus groups, and pilot programs.

Please Note: Zoom link will be emailed the day before the course is due to begin.

Please Note: €15 Administration Fee is Non Refundable

Booking terms & conditions.