QQI Certificate in Social Media and Digital Marketing Aims & Learning Outcomes
The Digital landscape is changing rapidly. New channels, strategies and benchmarks appear on a daily basis. This practical hands on certificate course will give you a complete overview of all of the core channels and how they fit together in order to plan and deliver successful digital and social media marketing campaigns, applicable for both B2B and B2C businesses
Over the 6 week duration of the course you will learn the following:
- How to target and engage with your prospects & customers across the digital channels
- Search strategies, testing options & landing page best practices to generate leads
- How to use social media to reach & engage with the right audiences anywhere on the web
- Multi-channel content marketing & how you can measure your ROI
- How to execute and improve the ROI of any online campaign
- How to stay current and competitive on the latest digital & social media trends
- How to use your web analytics to measure what matters, identify changes that you can make to improve business results quickly
- Which metrics to focus on based on your objectives, audience and offering
- How to plan a digital marketing campaign from inception to completion
- You will gain practical, real-world digital marketing training that will grow your business and accelerate your career
Is the QQI Certificate in Social Media and Digital Marketing for me?
Whether you are looking to grow your business, develop business opportunities or build and advance your career, this course is relevant for most professionals in business today. You will learn how to develop and execute a customised online and web marketing strategy. The course is delivered by experienced online marketing practitioners and course content has been carefully chosen to support any new product or service-led business. Class sizes are limited to 12 people to maximize learning outcomes for participants.
This course is best suited to those who already have a knowledge of social media and digital marketing. If you are looking for something more basic try our Social Media and Digital Marketing workshop or our Facebook for Novices workshop.
What do I need to bring?
Course materials will be provided. Please bring along your own laptop in order to participate in the practical exercises in this course.
Morning break, lunch and refreshments will also be provided.
Duration of Training
The Certificate in Social Media and Digital Marketing will take place every Monday from 09:30 until 16:30 for 6 weeks. This particular course takes place on the following dates:
Week No | Date | Week No | Date |
1 | Mon 13th May 2019 | 4 | *Mon 10th June 2019 |
2 | Mon 20th May 2019 | 5 | Mon 17th June 2019 |
3 | Mon 27th April 2019 | 6 | Mon 24th June 2019 |
*Due to Bank Holidays on the 3rd of June, class has been moved to the following Monday.
Course Content
Certificate in Social Media and Digital Marketing Course Syllabus
Learning Approach
The focus of the training delivery concentrates on a balance of:
- Structured Training
- Formal Training
- Interactive Learning
- Teamwork and Team-building (Group dynamics and networking)
- Practical Exercises
- Individual Approach
- The use of hand-outs and audio-visual materials
- Trainer Presentation
- Active Participation
- Role Play
- Project Work and Continuous Assessment
(The Company providing the course will issue the Certificate)
Lunch
Lunch will be provided by LEO Fingal.