This workshop aims to guide those business owners/managers who may/may not have taken their business online and are interested in exploring the potential of Facebook as a brand-building and marketing mechanism for their business.
This event is no longer available
Within a highly interactive and collaborative workshop, you will be equipped to:
- Set up your own Facebook page
- Administer the page with multiple users
- Set up your own business blog
- Understand patterns of usage to maximise the potential of Facebook
Topics include:
- Why Facebook? Is it important and should I be on it?
- How to use it effectively as a marketing tool
- How to set up a business page properly
- How a great business profile page on Facebook becomes your ‘Brand’
- Protecting your brand: how to claim your Facebook name
- How to connect with potential customers on Facebook and develop a following
- How to develop relevant content for your company
- Facebook Events: how to utilise them effectively
- Case studies: review and analyse a sample of existing SMEs’ Facebook pages for effective or poor content
Delivery Method
This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.
Click here in order to find out how to use Zoom
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