Boost Your Winter Sales with Social Media - Wednesday 13th November 2024

Programme Overview

Winter is here, bringing with it unique opportunities and challenges for marketing and branding your business. For some businesses, sales can drop and general business can lull. However, for others, sales can escalate and soar. This workshop will equip business owners and managers with the skills, knowledge, and tools to promote their business effectively during the winter months, especially around the holiday season, using both traditional and digital methods. Participants will gain valuable insights into practical marketing, digital, and promotional tools to grow their business, generate connections, build relationships with customers, and boost profits.

Objectives:

• Create successful winter marketing campaigns for their business.
• Understand traditional and digital marketing tools and channels for small businesses.
• Identify external winter influences in the marketplace and understand how they can affect a business.
• Develop a Winter Value Proposition and target new customers.
• Identify and use online channels to market a business cost-effectively during the winter season.
• Utilize social media channels, tools, and content in a small business context.
• Track and measure their winter marketing campaigns.

Delivery Method

This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom