Session 1: How to use CapCut to edit marketing videos on your phone
What we will cover
About the app
Overview of the main navigation
- How to get started editing a video
Demo 1: How to edit a video where someone is speaking to camera
- How to cut out parts of your video clips
- How to add transitions between clips
- How to overlay footage (B roll) on top of the main video
- How to add music
- How to add text
- How to add captions
Demo 2 : How to edit a video (multiple clips plus voiceover)
- How to cut out parts of your video clips
- How to add music
- How to add text
- How to add captions
Overview of extra features you might want to use including ...
- Free stock videos
- Teleprompter
- Enhance the look of the person in the video
- Add eye catching effects such are fireworks, confetti
- Video templates
Session 2: Video equipment and how to share your videos online.
Video equipment and the best ways to share your video online.
Additional affordable equipment you should consider in order to shoot videos with your smartphone including.
- Microphones
- Tripod / Gimbal
- Lighting
How to get the most out of your marketing video
- How to generate captions
- How to design a video thumbnail
- How to upload it to YouTube
- How to embed it on your website
- How to share it on Instagram as a Reel
- How to share it on Facebook
- How to share it on LinkedIn
- How to share it on TikTok
What type of videos will you be able to create after this course?
- 30 – 60 second videos that you can place on your website or share on social media.
- A “how to” video with you demonstrating how to do something that your website visitors/social media followers would find useful e.g. How to plant spring bulbs; How to make jewellery; How to do exercises; How to do a 3 point turn etc.
- Videos of you explaining what type of service you offer and why customers choose you.
- Videos of you, or your staff, explaining how your product works and what customers love about it.
- Videos of customers giving a testimonial about your product/service.
