Week 1: 

How to use Chat GPT and other AI tools for digital marketing 

Chat GPT

• How Chat GPT works
• Examples of how you can use it to develop your digital marketing plan.
• How to use it to generate ideas for social media posts, Reels & TikTok videos
• How to use it to improve the text on your website sales pages 

Copilot and Gemini

• How these two AI tools compare to Chat GPT and how they can also be used to improve your digital marketing.
• An explanation that the Local Enterprise Office runs a detailed course on Artificial Intelligence

Week 2: SEO – How to get your site found high up in Google and how AI tools can help

• How Google works
• Keyword research
  • How to find the search terms that you want to get found for
• Onsite optimization – to be seen as relevant
• Onsite technical optimization – To provide a good experience
• Offsite Optimisation
  • How to approach getting backlinks including pitfalls to avoid

• During this course you will learn how to use AI tools to help you with all of the tasks above

Week 3:

Topic 1:   How to design eye catching graphics using Canva.

How to design graphics using Canva

• How to resize and crop your images
• How to add text and your logo
• How to create graphics using your brand colours
• How to remove and replace the background from your product or staff images
• How to animate text
• How to add images into frames
• How to use Canva templates 

Topic 2:  Website marketing

• What you need to know about domains and hosting
• What are the main options for creating low cost but high-quality websites?
• What needs to be on your site for effective digital marketing?
• What stimulates visitors to enquire or purchase and why you need to think about it now?

Week 4:

How to use a Facebook business page as a free marketing tool

• What kind of marketing tool is Facebook?
• How to ensure your page is setup correctly for marketing
• What should you be posting? How to create a posting plan
• How to create posts using images and videos
• How to create posts that link to your website
• How to use the Facebook app
• How to use the Meta Business Suite app
• How to grow your followers
• How the algorithm works

Week 5:

How to use Instagram for marketing

• How to setup your profile correctly and some key settings for business
• How to migrate to a business or creator account
• Overview of Reels, how to create a Reel and examples of Reels from Irish businesses
• How to search and get found
• How the Feed works
• How to post images, videos, carousels
• Overview of Instagram Stories
• How all of these elements work together when using Instagram for marketing.

Week 6

Topic 1: TikTok Marketing

Understand How Tik Tok Works

• An overview of the main areas in the app - The For You Page, Friends, Create, Inbox, Profile
• How does Tik Tok compare to Facebook and Instagram when using it as a person?

Understand what type of videos are created on TikTok

• What type of videos do people tend to make
• What type of videos do businesses tend to make

How to make and post TikTok videos

• How to make a video with video clips, music and text
• Examples of lots of TikTok videos from Irish businesses

Topic 2:  How to create marketing videos for your website and social media marketing using CapCut app on your phone

How to edit a video

• How to edit your marketing video on your phone using Inshot app

Video Marketing

• Examples of the main types of marketing videos you could create. 

How to shoot a video

• Video production tips
• What additional equipment do you need in order to use your smartphone for shooting marketing videos?
• How to shoot a video using a smartphone or video camera.