Venue:
Aras Chill Dara, Naas
Have you considered marketing your products/services to an older generation (65+) using digital? This workshop will provide the information and knowledge to market effectively to seniors.
This event is no longer available
Developing an Age Friendly Marketing & Digital Strategy for your business.
Have you considered marketing your products/services to an older generation (65+) using digital?
Want to learn how? This workshop will arm you with the information and knowledge to market effectively to seniors.
Content
- A look at Seniors/Older Generations - Market Opportunity & Examples
- Tips for Marketing Effectively to Seniors - Understanding your customers buying journey
- Building a Persona Profile for your product/service, worksheet for you to take away
- Age friendly digital platforms – content & tactics on social media, email marketing, SEO, Google Ads.
- Bringing the strategy together – measuring & revising
Mentoring
This course also features the option for a follow up mentoring session to develop individual own Age Friendly Marketing Strategies.
Note: This course is complimentary to those attending the Trading Online Voucher Seminar taking place before this course on Thursday 5th March.
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