This workshop is designed to give small businesses a clear understanding of how specific digital tools can help streamline their operations, improve efficiency, and drive growth in key business areas.
Grow Digital with CRM
Customer relationship management (CRM) is an organisational strategy, not simply a technology.
It focuses on assessing and satisfying your customer’s needs, and enhancing all sales and marketing activity.
CRM provides front you and your team with a single view of customer data. It is used to maximise the lifetime value of a customer and minimise customer churn.
It can be used to support customer relationships by attracting new customers, satisfy existing customers, retaining them and extracting further revenue via cross-selling and up-selling.
This workshop is designed to give small businesses a clear understanding of how specific digital tools can help streamline their operations, improve efficiency, and drive growth in key business areas.
Specifically we’ll cover
- Importance of CRM in managing customer relationships
- Client Case Study: How a small business boosted sales and improved customer loyalty using CRM
- Exploring CRM Tools
- What Platforms exist and the challenges/benefits
For each attendee we’ll complete a digital readiness assessment of your business and share some additional resources for further understanding and adoption of CRM.
Applicants will also learn about the 1-1 digital supports available to their business including the Grow Digital Voucher of up to €5,000.
The MSTeams link will be emailed to all participants the day prior to the event.
OUR OTHER GROW DIGITAL WEEK EVENTS:
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