Kildare

...Making It Happen

GROW DIGITAL WEEK - Grow Digital with CRM - 11th November

Venue:
Online
 
Date:
11/11/2024
 
Note:
11th November
 
Time:
12:30pm -1:30pm
 
Category:
Workshop
 

This workshop is designed to give small businesses a clear understanding of how specific digital tools can help streamline their operations, improve efficiency, and drive growth in key business areas.

This event is no longer available
 

Grow Digital with CRM

Customer relationship management (CRM) is an organisational strategy, not simply a technology.

It focuses on assessing and satisfying your customer’s needs, and enhancing all sales and marketing activity.

 

CRM provides front you and your team with a single view of customer data. It is used to maximise the lifetime value of a customer and minimise customer churn.

It can be used to support customer relationships by attracting new customers, satisfy existing customers, retaining them and extracting further revenue via cross-selling and up-selling.

 

This workshop is designed to give small businesses a clear understanding of how specific digital tools can help streamline their operations, improve efficiency, and drive growth in key business areas.

Specifically we’ll cover

  • Importance of CRM in managing customer relationships
  • Client Case Study: How a small business boosted sales and improved customer loyalty using CRM
  • Exploring CRM Tools
  • What Platforms exist and the challenges/benefits

 

For each attendee we’ll complete a digital readiness assessment of your business and share some additional resources for further understanding and adoption of CRM.

 

Applicants will also learn about the 1-1 digital supports available to their business including the Grow Digital Voucher of up to €5,000.

The MSTeams link will be emailed to all participants the day prior to the event.

OUR OTHER GROW DIGITAL WEEK EVENTS:

GROW DIGITAL WEEK - Grow Digital for Tourism Businesses - 11th November

GROW DIGITAL WEEK - Grow Digital to Manage Inventory and Operations - 12th November

GROW DIGITAL WEEK - Grow Digital with E-commerce Platforms - 13th November

GROW DIGITAL WEEK - Grow Digital for People and Finance Management - 14th November