Note:
Thursday 16th November
To provide participants with the skill, tools and knowledge to be able to use LinkedIn effectively for their business. To be able to use LinkedIn to build a relevant network and for lead generation and customer acquisition.
This event is no longer available
Course Content
- An introduction to LinkedIn, what it is and who is using it
- Setting up a profile – writing an effective headline and summary (about us section)
- LinkedIn etiquette – understanding what is expected of a user
- Top 5 tips for succeeding on LinkedIn
- Introduction to key features and tools
- Hashtags – what they are, creating a hashtag and how to use them effectively on LinkedIn
- Following vs. connecting
- Personalising their public profile
- Advanced features like Creator Mode, Newsletters and adding links to posts.
- Company pages: creating a company page and building a robust network
- An introduction to LinkedIn Advertising
- Case studies – relevant case studies showcasing businesses that
- have experienced real results using the tools available on LinkedIn
- Q & A Throughout
Course Outcomes
At the end of the session, participants will:
- Have a LinkedIn profile and know how to use it for customer acquisition and business networking
- Understand why a profile is the foundation of a great LinkedIn account and how it interacts with a company page
- Be able to set up & manage a company page
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