T2361 LinkedIn Masterclass

Venue:
Online
 
Date:
16/11/2023
 
Note:
Thursday 16th November
 
Time:
2:00pm - 4:30pm
 
Category:
Workshop
 

To provide participants with the skill, tools and knowledge to be able to use LinkedIn effectively for their business. To be able to use LinkedIn to build a relevant network and for lead generation and customer acquisition.

This event is no longer available
 

Course Content

  • An introduction to LinkedIn, what it is and who is using it
  • Setting up a profile – writing an effective headline and summary (about us section)
  • LinkedIn etiquette – understanding what is expected of a user
  • Top 5 tips for succeeding on LinkedIn
  • Introduction to key features and tools
  • Hashtags – what they are, creating a hashtag and how to use them effectively on LinkedIn
  • Following vs. connecting
  • Personalising their public profile
  • Advanced features like Creator Mode, Newsletters and adding links to posts.
  • Company pages: creating a company page and building a robust network
  • An introduction to LinkedIn Advertising
  • Case studies – relevant case studies showcasing businesses that
  • have experienced real results using the tools available on LinkedIn
  • Q & A Throughout

Course Outcomes


At the end of the session, participants will:

  • Have a LinkedIn profile and know how to use it for customer acquisition and business networking
  • Understand why a profile is the foundation of a great LinkedIn account and how it interacts with a company page
  • Be able to set up & manage a company page