T2457 How to use Instagram for Marketing - Advanced

Venue:
Online
 
Date:
25/09/2024
 
Note:
25th September
 
Time:
2pm to 5pm
 
Category:
Workshop
 

This course will give participants the skills, tools and knowledge to be able to take their Instagram content, reach and engagement to the next level.

This event is no longer available
 

Outcomes

 At the end of the module, each participant will:

  •  Have the skills to be able to create advanced content on Instagram.
  •  Know how to increase reach and engagement rates
  •  Know how to increase their follower numbers using proven tactics
  •  Be able to measure their success and evolve their Instagram content

Course Content

  •  What’s new – what changes Instagram have introduced in the recent months and weeks and what new features are  on the horizon?
  •  Instagram insights - a walk around the key insights available within the app and free online tools like Phlanx.com
  •  Understanding Instagram’s newsfeed filter and how to ensure you are discoverable in search and visible in your  follower’s newsfeed.
  •  Features: a walkthrough of advanced tools and features like Guides, Highlights, Reels and advanced Stories.
  •  Hashtags: using hashtags correctly and planning them under 6 key categories.
  •  Case Studies – other businesses/organisations both Irish and International that are succeeding on Instagram
  •  Other apps: an introduction to complementary apps e.g., Canva, Unfold and CapCut.
  •  Q&A throughout.

Practical Elements

  •  Hands-on experience using Instagram’s advanced features like Guides, Highlights & Reels.
  •  Advanced content planning (a template will be provided)