This course will give participants the skills, tools and knowledge to be able to take their Instagram content, reach and engagement to the next level.
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Outcomes
At the end of the module, each participant will:
- Have the skills to be able to create advanced content on Instagram.
- Know how to increase reach and engagement rates
- Know how to increase their follower numbers using proven tactics
- Be able to measure their success and evolve their Instagram content
Course Content
- What’s new – what changes Instagram have introduced in the recent months and weeks and what new features are on the horizon?
- Instagram insights - a walk around the key insights available within the app and free online tools like Phlanx.com
- Understanding Instagram’s newsfeed filter and how to ensure you are discoverable in search and visible in your follower’s newsfeed.
- Features: a walkthrough of advanced tools and features like Guides, Highlights, Reels and advanced Stories.
- Hashtags: using hashtags correctly and planning them under 6 key categories.
- Case Studies – other businesses/organisations both Irish and International that are succeeding on Instagram
- Other apps: an introduction to complementary apps e.g., Canva, Unfold and CapCut.
- Q&A throughout.
Practical Elements
- Hands-on experience using Instagram’s advanced features like Guides, Highlights & Reels.
- Advanced content planning (a template will be provided)
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