T2502 Digital Trends for SMEs: What to Watch in 2025

Venue:
Online
 
Date:
14/01/2025
 
Note:
14th January 2025
 
Time:
10am - 1pm
 
Category:
Workshop
 

This forward-looking course helps small and medium-sized enterprises (SMEs) stay ahead of the curve by exploring the key digital trends shaping 2025. Participants will learn how to adapt to these emerging trends, leverage new technologies, and integrate innovative strategies to maintain a competitive edge in the evolving digital landscape.

Free
Attendees
 
 

Topics Covered:

  • Overview of the latest digital marketing and technology trends
  • The rise of AI in customer service, marketing, and operations
  • Personalisation and hyper-targeting: what SMEs need to know
  • Social commerce and the future of e-commerce for small businesses
  • Emerging social media platforms and audience behaviours
  • Sustainability and ethical marketing trends in the digital space
  • The role of immersive technologies like AR/VR for SMEs
  • Strategies for adopting new technologies while managing costs

Learning Outcomes:

  • Understand the most important digital trends likely to impact SMEs in 2025.
  • Identify opportunities to integrate AI, personalisation, and automation into your business.
  • Explore new platforms and technologies to connect with emerging customer segments.
  • Develop strategies for adopting and testing digital innovations on a budget.
  • Align your marketing approach with ethical and sustainable business practices.
  • Gain insights into how immersive experiences like AR/VR could enhance your offerings.
  • Stay ahead of competitors by implementing future-ready digital strategies.