T2503 Developing your Digital Strategy for the next 6 months

Venue:
Online
 
Date:
22/01/2025
 
Note:
22nd January
 
Time:
2pm - 5pm
 
Category:
Workshop
 

This workshop will give the participants the skills, tools and knowledge to be able to develop their digital marketing campaigns for the next 6 months.

Free
Attendees
 
 

Objectives

This workshop will give the participants the skills, tools and knowledge to be able to develop their digital marketing campaigns for the next 6 months. 

Course Outcomes

At the end of the training each participant will: 

  • Have a structured framework to be able to develop your digital marketing campaigns
  • Have developed a new online campaign taking into account at least two digital marketing channels.  

Course Content 

  • Understanding the customer’s online journey and why it is important to the success of a digital marketing campaign. 
  • Key steps in planning a digital marketing campaign. 
  • Understanding how to use digital marketing channels together to create an integrated digital marketing campaign.
  • Key channel overview (SEO, social media, Google ads and email marketing) and how the channels can work together to achieve the business goals/objectives.
  • Creating effective landing pages.
  • Measuring the success of the campaign. 
  • Creating a 6-month plan

Practical elements

  • Choosing digital channels, allocating time and budget
  • Planning their next 6 months campaigns. 

All participants will be provided with an electronic copy of a digital marketing planning template an worksheets to be completed during the workshop. To take part in the practical elements all participants should have a fully charged laptop (not a tablet) for this workshop.