This workshop will give the participants the skills, tools and knowledge to be able to develop their digital marketing campaigns for the next 6 months.
Objectives
This workshop will give the participants the skills, tools and knowledge to be able to develop their digital marketing campaigns for the next 6 months.
Course Outcomes
At the end of the training each participant will:
- Have a structured framework to be able to develop your digital marketing campaigns
- Have developed a new online campaign taking into account at least two digital marketing channels.
Course Content
- Understanding the customer’s online journey and why it is important to the success of a digital marketing campaign.
- Key steps in planning a digital marketing campaign.
- Understanding how to use digital marketing channels together to create an integrated digital marketing campaign.
- Key channel overview (SEO, social media, Google ads and email marketing) and how the channels can work together to achieve the business goals/objectives.
- Creating effective landing pages.
- Measuring the success of the campaign.
- Creating a 6-month plan
Practical elements
- Choosing digital channels, allocating time and budget
- Planning their next 6 months campaigns.
All participants will be provided with an electronic copy of a digital marketing planning template an worksheets to be completed during the workshop. To take part in the practical elements all participants should have a fully charged laptop (not a tablet) for this workshop.
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