This training course is designed to assist participants with creating a detailed Facebook & Instagram advertising plan and have the skills and tools to be able to implement and measure it.
Course Content
This course is suitable for those that have an existing, active Facebook business page that has boosted at least one post. This is advanced so it is important that all participants have an active Facebook business page.
Objectives
To provide participants with the skills, tools and knowledge to be able to plan and implement a successful Facebook & Instagram advertising campaign.
Course Outcomes
At the end of the workshop, each participant will:
- Be able to create audiences for each stage of the customer’s online journey.
- Understand the difference between boosting a post and the ads manager
- Know how to use Facebooks ads manager to create impactful and successful advertising campaigns for both Facebook and Instagram.
Course Content
- Setting up your Facebook Business Manager and why it should be used.
- Activating 2-factor authentication and why this is important
- Creating saved, custom and remarketing audiences.
- Boosting vs. using ads manager. When & why to use one over the other.
- Planning an advertising campaign that brings people through from brand awareness to the decision. stage of the customer journey.
- Choosing the placement for the ads e.g., Facebook and/or Instagram.
- Using advanced tools like Instant Experience and setting up Lead Forms.
- A walk through the Facebook ads manager platform – how to create an ad from scratch.
- Case Studies – showcasing relevant case studies.
- Q&A throughout
Practical Elements
- Creating saved and custom audiences in the ads manager
- Hands-on using the Facebook ads manager
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