How to Set Up and Optimise Google My Business

Overview: Google My Business (GMB) is a vital tool for increasing your local visibility, attracting more customers, and building trust online. This workshop equips small business owners with the knowledge and skills to set up and optimise their GMB profile effectively, ensuring that your business stands out in Google search results and Google Maps. Learn practical strategies to leverage this powerful tool to drive traffic, leads, and sales.

Topics Covered:

• What is Google My Business, and why is it essential for small businesses?
• Step-by-step guide to setting up and verifying your GMB profile
• Adding and managing essential business information (e.g., hours, address, services)
• Using photos and videos to enhance your profile
• The importance of reviews: Encouraging, managing, and responding to customer feedback
• Leveraging GMB features like Posts, Q&A, and Messaging
• Understanding insights: Analysing GMB data to track performance and improve visibility
• Strategies to rank higher in local search results and Google Maps
• Troubleshooting common issues with GMB profiles

Learning Outcomes:

• Understand the importance of Google My Business for local business growth.
• Set up and verify a professional, complete, and attractive GMB profile.
• Learn how to optimise your profile with accurate information, visuals, and features to attract more customers.
• Develop strategies to encourage and manage customer reviews effectively.
• Utilise GMB Posts, Q&A, and Messaging to engage with potential customers.
• Interpret GMB insights to track performance and make data-driven decisions.
• Discover techniques to improve your ranking in local search and Google Maps.
• Troubleshoot and resolve common GMB-related challenges to maintain a strong online presence.