Objectives

Design and implement a successful digital marketing strategy that will grow your business.

This is a marketing course with practical doable steps to help identify the ideal customer, their needs and motivations. In this course, participants will develop a digital marketing strategy with clear actionable steps to promote products or services in a relevant and meaningful way.

This will be implemented through

• Clear lesson plans
• Weekly tasks
• Teaching (to give a clear understanding of what to do and why)
• Worksheets
• Group reviews

Delivery will include presentations, case studies, tasks and group discussions.

This course would be ideal for small business owners who want to feel confident and in control of their digital marketing strategy. It will make a positive difference to their business.

This course syllabus will cover

• The Customer
• The Brand
• The Message
• Content
• Web Audit
• Marketing Calendar
• Platforms
• Email Marketing/ Newsletters
• Website and SEO

Course Outcomes 

Participants will be in control of their marketing, understanding clearly what needs to be done and be confident to implement a plan going forward. This is a vital component for any business to ensure growth. Ideally as businesses grow and expand, marketing becomes an area that can be delegated to an internal or external individual or a team. However as a business owner or manager there should be a clear understanding of goals, strategies and how it all works to clearly direct and understand the processes.

With step by step instructions, weekly tasks, action plans and group sessions, this course will be dynamic, supportive and engaging. Participants will be hands-on and upon completion, there will be confidence, likes and hits!

Each participant will audit their position before and after their course to measure growth and performance and set clear actionable measuring stats for a 6 month and 12 month strategy.

This will suit a broad range of participants who are delivering services, products, B2B or B2C, who are start-up, growing or established. I have delivered this to a variety of participants who have worked in a range of businesses from education to arts, production, service and manufacturing and we have transformed their approach to how they plan, design and implement their marketing strategy.

 The course trainer is Clare Jordan