• Facilitated by Eddie Shanahan, this programme will take participants through a review of their collections and focus on business development opportunities in terms of new product development and market engagement.

Training Course Outline

• A review of participants current work, assessment of challenges and responses in light of current market trends. (Each participant will be required to bring a selection of their work to the first session).
• How to create a strong brand and build loyalty.
• Marketing (4 elements)

         o Research & development (including understanding market segments)
         o Routes to market
         o Pricing Strategy
         o Promotion strategy (incl digital)

• New Product Development including design, sources of inspiration, building product suites (this to be an ongoing element at the start of each session x 3 sessions)
• Understanding and leveraging the components of value – design, quality, craftsmanship, materials & price
• Building confidence, presentation & story telling, creating events.
• Wholesaling & retailing options including trading terms & conditions.
• Exploring cross collaborations between participants
• Final review of work output and possible ensuing exhibition at Leitrim Design House
• Once you register your place each participant will be required to complete an Expression of Interest Form. This is to ensure that you meet the criteria required.
  
  

Dates & Venue:
All training takes place from 10.30am to 4.30pm in The Dock Arts Centre, Carrick on Shannon

• Wednesday 18th & 25th September (Program days)
• Wednesday 9th October (Program day)
• Wednesday 23rd October (Work presentation & review)
• Each day includes a 1 hour lunch break - A light lunch will be provided for attendees on the day.
• The final day includes a presentation of new work by each participant and consideration for inclusion in the Christmas offer by Leitrim Design House.

This course is open to everyone but if over-subscribed priority will be given to Leitrim based businesses. We anticipate a lot of interest in this training Programme so you are advised to register fast if you wish to secure a place.