Developing your Digital Marketing Strategy for the next six months October

Venue:
Online
 
Date:
30/09/2024
 
Note:
Wednesday 2nd October
 
Time:
10am to 1pm
 
Category:
Workshop
 

• Understanding the customer’s online journey and why it is important to the success of a digital marketing campaign. • Understanding how to use digital marketing channels together for a higher return. • Strategy framework and using it to plan for the next 6 months.

This event is no longer available
 

Course – Developing your Digital Marketing Strategy for the next six months

 

When -   Wednesday 2nd October 10am to 1pm

 

Where – Online Via Zoom

 

 

  • Understanding the customer’s online journey and why it is important to the success of a digital marketing campaign.
  • Understanding how to use digital marketing channels together for a higher return.
  • Strategy framework and using it to plan for the next 6 months.

 

Programme Objectives: 

    • Learn what is digital & social media marketing?
    • Understand the differences between traditional and digital marketing channels.
    • What elements make up a digital marketing plan?
    • How to set your digital marketing goals & objectives
    • How to communicate your uniqueness using online and digital.
    • How to segment your audience and create customer personas to use with your online marketing.
    • How to pick the right digital channels, tactics and content for your business and customers.
    • Learn about the targeting and audience selection that online and digital channels offer.
    • Learn which digital infrastructure do you need to put in place to be successful.
    • How to plan your digital marketing in advance using content themes & calendar
    • Learn how to create a digital marketing strategy for your business and measure ROI.
    • Learn how to manage your time, resources and budget.
    • Utilising AI tools to assist your Digital Marketing

 

Course Outcomes:

  • At the end of the training, each participant will have a structured framework to be able to develop their digital marketing campaigns for the next 6 months. They will understand the importance of planning for Christmas 2024 and Spring 2025.