Note:
Wednesday 2nd October
• Understanding the customer’s online journey and why it is important to the success of a digital marketing campaign.
• Understanding how to use digital marketing channels together for a higher return.
• Strategy framework and using it to plan for the next 6 months.
This event is no longer available
Course – Developing your Digital Marketing Strategy for the next six months
When - Wednesday 2nd October 10am to 1pm
Where – Online Via Zoom
- Understanding the customer’s online journey and why it is important to the success of a digital marketing campaign.
- Understanding how to use digital marketing channels together for a higher return.
- Strategy framework and using it to plan for the next 6 months.
Programme Objectives:
- Learn what is digital & social media marketing?
- Understand the differences between traditional and digital marketing channels.
- What elements make up a digital marketing plan?
- How to set your digital marketing goals & objectives
- How to communicate your uniqueness using online and digital.
- How to segment your audience and create customer personas to use with your online marketing.
- How to pick the right digital channels, tactics and content for your business and customers.
- Learn about the targeting and audience selection that online and digital channels offer.
- Learn which digital infrastructure do you need to put in place to be successful.
- How to plan your digital marketing in advance using content themes & calendar
- Learn how to create a digital marketing strategy for your business and measure ROI.
- Learn how to manage your time, resources and budget.
- Utilising AI tools to assist your Digital Marketing
Course Outcomes:
- At the end of the training, each participant will have a structured framework to be able to develop their digital marketing campaigns for the next 6 months. They will understand the importance of planning for Christmas 2024 and Spring 2025.
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