Overview: A strong digital marketing strategy is key to online success. This workshop covers the foundational steps to create a cohesive strategy, from setting goals to analysing results, with a focus on growth for SMEs

Topics Covered:

• Setting digital marketing goals and KPIs

• Identifying target audiences and platforms

• Key elements of an effective digital strategy: SEO, content, social media, email and AI

• Planning and executing multi-channel campaigns

• Measuring and adjusting strategy based on results

Learning Outcomes:

• Define a digital marketing strategy that aligns with business goals.

• Identify the right platforms and tactics for your audience.

• Plan integrated campaigns across multiple digital channels.

• Use performance data to improve and refine your strategy.