Course – Leveraging Chat GPT for your business 

When - Tuesday 24^th September 9.30am to 12.30pm

Where -Online Via Zoom

ChatGPT and the power of AI for small businesses is quickly becoming evident as more and more small business owners incorporate AI technology into their operations. AI, or artificial  intelligence, refers to the ability of a machine or computer program to perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making.

The power of AI for small businesses is undeniable. By leveraging AI technology, small businesses can increase efficiency, improve accuracy, better serve their customers and stay competitive in today's digital world.

This workshop will teach SMEs how to use ChatGPT for strategy development. Participants will explore its capabilities in idea generation, problem-solving, and market analysis, as well as its limitations, such as biases and lack of context. The workshop will cover best practices for integrating ChatGPT into strategy frameworks, focusing on ethical use and responsible AI strategies. Techniques to optimise interactions with ChatGPT, identify and mitigate biases, and evaluate its outputs will be discussed. Practical case studies and exercises will help participants apply ChatGPT in real-world scenarios and establish a feedback loop for continuous improvement.

Course Content and Learning Objectives:

•  Introduction to ChatGPT and its Capabilities  - Overview of ChatGPT as a language model and its potential applications  - Explanation of how ChatGPT generates responses and understands input
• Best practices for formulating prompts
• Tips for achieving desired responses
• Examples of effective and clear communication with ChatGPT
• Tailoring responses to suit business needs and tone
• Benefits of Using ChatGPT for SME Strategy  - Exploring the advantages of using ChatGPT for strategic decision-making  - Discussing how ChatGPT can assist with idea generation, problem-solving, and market analysis
• Understanding the Limitations of ChatGPT  - Highlighting the limitations of ChatGPT, such as biases and lack of contextual understanding  - Educating participants about potential risks and challenges when relying solely on ChatGPT
• Effective Integration of ChatGPT into Strategy Processes  - Identifying suitable use cases for ChatGPT in SME strategy development  - Discussing best practices for incorporating ChatGPT into existing strategy frameworks
• Developing Ethical and Responsible AI Strategies  - Addressing ethical considerations when utilizing ChatGPT in decision-making  - Encouraging responsible usage and mitigating potential negative impacts
• Optimising Interactions with ChatGPT  - Providing tips and techniques to enhance interactions with ChatGPT  - Demonstrating strategies for obtaining more accurate and useful responses
• Identifying and Mitigating Bias in ChatGPT  - Exploring the issue of bias in AI systems and its implications for strategy  - Offering methods to identify and address bias when working with ChatGPT
• Evaluating the Reliability of ChatGPT Outputs  - Teaching participants how to critically evaluate and verify information generated by ChatGPT  - Introducing techniques for fact-checking and cross-referencing information obtained
• Creating a Feedback Loop for Continuous Improvement  - Emphasising the importance of providing feedback to improve ChatGPT's performance  - Discussing how SMEs can contribute to the development and refinement of ChatGPT
• Case Studies and Practical Exercises  - Engaging participants in hands-on exercises to apply ChatGPT to real-world strategy scenarios  - Analysing case studies of successful and unsuccessful ChatGPT implementations in SMEs