What’s Covered:

• Introduction to AI in Local Marketing
  Learn how AI is reshaping location-based marketing strategies.
• Targeted Audience Insights
  Use AI to analyse local customer data, preferences, and behaviours for more precise targeting.
• AI Tools for Hyperlocal Advertising
  Explore platforms that leverage geolocation, predictive analytics, and audience segmentation to enhance ad performance.
• Personalised Campaigns
  Develop AI-powered content that resonates with local communities, from social media posts to email marketing campaigns.
• Local SEO with AI
  Optimise your business for local search results, including Google Business Profiles, AI-driven keyword research, and location-based content.
• AI in Social Media Management
  Use AI to schedule, automate, and analyse social media campaigns tailored to your region.
• Real-Time Adaptation
  Discover how AI helps monitor and adjust marketing strategies based on trends, competitor activity, and local events.
• Ethical Considerations
  Learn how to use AI responsibly while maintaining authenticity and trust in your local market.

Learning Outcomes:

• Understand AI’s role in driving local and regional marketing success.
• Use AI tools to gather and analyse local audience insights for targeted campaigns.
• Create and optimise personalised content that appeals to specific regional audiences.
• Enhance local SEO with AI-driven strategies to improve visibility and search rankings.
• Leverage AI-powered advertising tools for hyperlocal reach and engagement.
• Automate and optimise social media strategies for local impact.
• Stay agile by adapting marketing tactics to local trends and customer needs.
• Maintain ethical AI use to build trust and authenticity in your local market.

This workshop is ideal for businesses looking to strengthen their connection with local and regional customers through innovative AI-driven marketing techniques.