LinkedIn for Professional Networking

This workshop is designed for professionals seeking to leverage LinkedIn to grow their personal and business brand networks, identify prospects, and develop sales and business opportunities.

This workshop will cover:

• LinkedIn for Professional Networking
• Understanding LinkedIn as a networking tool
• Introduction to social selling and its benefits
• Creating an All-Star LinkedIn Profile
• Steps to optimise your profile for maximum impact
• How to create and utilise a custom LinkedIn URL
• Advanced LinkedIn Search Techniques
• Using LinkedIn search to find networking opportunities
• Building relationships and growing your network through LinkedIn content
• Effective Use of the LinkedIn App
• Maximising the mobile app's features for networking
• LinkedIn Messaging and Video
• Marketing your expertise through LinkedIn articles and posts
• Advanced Search and LinkedIn Events
• LinkedIn Events and LinkedIn Live
• Setting up and growing a company page
• Publishing to Your Company Page and strategies for effective content publication

Learning Outcomes:

• Utilise LinkedIn for professional networking.
• Find and improve your Social Selling Index (SSI) score.
• Create an optimised all-star LinkedIn profile.
• Create a custom LinkedIn URL and enhance discoverability on LinkedIn and Google.
• Use LinkedIn search to find and connect with potential network contacts.
• Build relationships and expand their network through LinkedIn content.
• Effectively use the LinkedIn mobile app.
• Utilise LinkedIn messaging and video calls for communication.
• Publish LinkedIn content to market their knowledge and expertise.
• Run advanced searches to find specific information.
• Use LinkedIn Events and LinkedIn Live to engage with a broader audience.
• Set up and grow a LinkedIn company page for your business.