This course will explain how to use Instagram to market your business. It will explain how to set-up your profile correctly and then how to create Reels, how to get found in search and how the feed works, how to post and how to use Stories. Participants will come way understanding how all of these areas fit together when using Instagram for marketing.

This course is suitable for:

• Those who are beginning to use Instagram for marketing
• Those who have already started using Instagram for marketing but would like to learn all the latest techniques

(In the follow-on course – How to use Instagram for Marketing - Level 2 – we cover how to grow your Instagram followers, ways to increase your reach and engagement and how to drive traffic from Instagram to your website) 

This programme is not for digital marketing trainers/consultants or website designers.

What we will cover:

How to use Instagram For Marketing (Level 1)

The first part of this LIVE online training course will explain how to use Instagram from a marketing perspective and will cover: -

• How to setup your profile correctly and some key settings for business
• How to migrate to a business or creator account
• Overview of Reels and how to create Reels
• How to search works and how to get your account and content found
• How the main Feed works including the algorithm
• How to post single image and multi-image carousels
• How Stories work and how to post to your story

What do you need?

A laptop/pc/Mac/tablet to take part in the course and your smartphone with the Instagram app downloaded in advance of the course.  You will need to be able to hear sound either through speakers or headphones, but you do not need a webcam.  We recommend that you do not use your phone to join this course as you may wish to use/access the Instagram app during the course.

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC or tablet.   Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd