This course will cover how to achieve your main marketing objectives on Instagram such as how to grow your Instagram followers, ways to increase your reach and engagement and how to drive traffic from Instagram to your website.

This course is a natural follow up to the Instagram Level 1 course and we highly recommend that you attend the Level 1 course first.

Who is it suitable for?

This course is suitable for:

• Those who have already use Instagram for marketing but would like to learn how to grow followers, increase reach and drive website traffic.
• Those who have attended the Level 1 course.

This programme is not for digital marketing trainers/consultants or website designers.

What we will cover:

1. How to drive traffic to your website from Instagram

• Explanation of what doesn’t work
• How to get the most out of the 5 links in your profile
• How to link from your stories

2. How to attract more followers including 15 tactics covering what to do on Instagram, your website and other social networks
3. How to get more reach and engagement covering

• Insights
• How to schedule your content for the best time
• How reels help with reach and engagement
• How to create Collaborator posts
• How the notify sticker and Favourites increase your reach

What do you need?

A laptop/pc/Mac/tablet to take part in the course and your smartphone with the Instagram app downloaded in advance of the course.  You will need to be able to hear sound either through speakers or headphones, but you do not need a webcam.  We recommend that you do not use your phone to join this course as you may wish to use/access the Instagram app during the course.

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC or tablet.  Please note that the larger the screen you use the better the experience will be.

How does it work?

This course will be delivered by Evan Mangan of The Marketing Crowd