Remote Training Course - SEO - Search Engine Optimisation - How To Get Found Online via ZOOM

TWO HALF DAYS

PREFERENCE FOR BOOKINGS FOR THIS EVENT IS GIVEN TO CLIENTS FROM COUNTY ROSCOMMON.

NOTE: In order to participate on Remote Training, you must have access to reliable Wifi, have a microphone & camera on your laptop/tablet. Having both your camera and microphone on facilitates an interactive workshop, thereby enhancing learning and making for a more enjoyable and worthwhile experience.

Dates: Mondays, October 14th & 21st - 2024

Times: 10am to 1pm each day

Training Course Description:

As a small business owner SEO or Search Engine Optimisation is important to understand, this is particularly true if you don’t want to spend thousands of euro on paid online advertising or you don’t have the time and resources to spend hours on Social Media. Understanding SEO can improve your online visibility, increase traffic to your website and in turn increase leads and sales. Research shows that SEO can drive traffic much more effectively than organic social. SEO allows you to get found when potential customers are searching online. This workshop will help you understand the importance of SEO, and how to implement an effective SEO strategy on a budget.

Training Course Content:

• How Search Engines Work
• Why SEO is the most important activity for developing your business online
• Understanding The Algorithm
• Navigating Search Engine Results Pages (SERPs)
• The three pillars of SEO
• Technical SEO
• On Page SEO
• Back Links
• How to audit your site for technical issues
• How to evaluate, create an implement on page SEO
• How to build back links for SEO
• The importance of Key Word Analysis
• Some Key Word Analytic Tools
• Developing your own content plan
• A check list of best practice SEO
• A live demo of Google Analytics
• Recommended Tools For SEO

Learning Outcomes:

At the end of this workshop participants should be able to understand how search engine algorithms work. Understand the three key pillars of SEO and should understand the importance of and have begun their own content plan. Participants will also understand the most suitable way to create an online presence in the absence of a website.

Delivered by: Aisling Roche, Arms Marketing & Training

Trainer will provide login/password before course commences.