Local Enterprise Week SO2509a Content Marketing & Planning for Social Media

Local Enterprise Week SO2309a Content Marketing & Planning for Social Media

The key objective of this practical, 3 hour workshop is to give you the tools, skills & knowledge to be able to plan, create & manage your social media content using a range of free & low-cost tools.

The Workshop will:

• Give you the tools, skills and knowledge to be able to create and manage your social media content using a range of free and low-cost tools
• Help you recognise what content is suitable across all the key channels and ensure it resonates with your customers
• Provide you with a content planning template and the ability to understand how to use it for your business
• Assist you with developing your target markets and customer personas which will allow you to create content that will resonate with each customer type

Content covered during the Workshop will include:

• Understanding the concept of Content Marketing and why it is important to your business
• A review of your existing social media content and how it is performing using channel insights and free online tools. Using these tools to analyse your competitors performance.
• A walk through the different types of placements for your content e.g. posts, reels, stories and the type of content that works best on each.
• Repurposing content – using one piece of content effectively on your key channels
• Creating customer personas using free online tools like SEMrush Persona Creation tool
• Understanding your customer’s online journey using the RACE© framework and how to use it to attract, engage and convert your audience.
• Best practices when shooting social media video content.
• Creating a content calendar using a template provided under the key content pillars.
• Case studies and examples of similar businesses

Practical Workshop Elements will include:

• Analysing your social media channels and planning your next steps
• Using a template to plan your next 4 weeks’ content
• Creating a 'campaign conversion funnel' (template provided)

At the end of the training, you will:

• Understand the content you need to create to attract, engage and convert your ideal customers
• Have planned a content calendar for the next 4 weeks
• Have access to free and low-cost tools that enable you to analyse the performance of your content and your competitor’s content

Please Note:

• Bookings are strictly limited to businesses with a registered business address in Co. Sligo.
• If you make a booking and have a registered business address in another County, LEO Sligo reserves the right to cancel your booking.