SO24-38 Market your Craft business using Videos on Instagram and TikTok – 2-part course

How to market your craft business using Videos on Instagram and TikTok  – 2-part course

This two-part video course delivered live online over two x 3-hour sessions, on July 22nd and July 29th, is aimed at helping design and craft businesses to market their goods/services through social media using video. 

In this two-part course you will learn how to edit high quality marketing videos on your phone using the CapCut app – the most popular editing app for mobile phones.  We will then look at how to use TikTok / Instagram for marketing and how to share your video as a TikTok and a Reel.

This programme is not for digital marketing trainers/consultants, website designers or those in the video industry.

This course will be delivered by Evan Mangan of The Marketing Crowd

Course Methodology:

This is a 2-part course delivered over two x 3-hour live online sessions which you can attend from your home or office using a PC / MAC / or tablet.  Please note that the larger the screen you use the better the experience will be. You will need to be able to hear sound either through speakers or headphones but you do not need a webcam. 

What we will cover

Part 1:  How to use CapCut to edit marketing videos on your phone (22nd July)

Overview of the main navigation

• How to get started editing a video

 Review examples of real Instagram / TikTok videos from craft businesses where someone is  speaking to camera

 Demo 1: How to edit a video where someone is speaking to camera

• How to cut out parts of your video clips
• How to add transitions between clips
• How to overlay footage (B roll) on top of the main video
• How to add music
• How to add text
• How to add captions

Review examples of real Instagram / TikTok videos from craft businesses where someone has added a voiceover

 Demo 2 : How to edit a video (multiple clips plus voiceover)

• How to cut out parts of your video clips
• How to add music
• How to add text
• How to add captions

Overview and demo of affordable equipment to improve your videos

• Microphones
• Tripod / Gimbal
• Lighting

Part 2 - How to use TikTok and Instagram Reels to market your business (beginners) (29th July)

Instagram Reels

• What are Instagram Reels?
  • Why businesses are seeing significantly more reach and engagement with Reels
• Finding examples of Reels and great music
  • How to find examples of Reels for your industry or by similar businesses to yours
  • How to ensure you get the full music library
• Demo 1  How to share a video that you create using CapCut as a Reel
• Demo 2: How to create a Reel using Reel templates

TikTok

Understand How TikTok Works

• An overview of the main areas in the app - The For You feed, Following Feed, Friends feed, Create, Inbox, Profile

Getting started as a business

• How to sign-up for a TikTok Account
• How to edit and brand your profile correctly
• The difference between personal and business accounts and should you switch?
• How the Algorithm works

How to share the video you edited in CapCut as a TikTok video