This two-part course – delivered live online - will explain what you need to know in order to advertise on Facebook and Instagram including how to target your ads, measure the enquiries and sales and improve the performance of your ads.

Course Content

Delivered over two sessions, the first half of this comprehensive course will provide you with a good understanding of

• how to advertise on Facebook and Instagram using the Ads Tool
• how to target ads with the Ads Tool
• how to use more advanced options such as retargeting your website visitors and lookalike audiences
• how to approx. run the ad campaign
• how to take your campaigns to the next level
• tracking how many sales and enquiries you get on your website, not just clicks on your ads.
• We will also look at campaign insights in more detail and how to design your ad.

It is important to attend both sessions. 

This programme is not for digital marketing trainers/consultants or website designers.

This course will be delivered by Evan Mangan of The Marketing Crowd